Examples and Resources for Improving Inclusivity in Visual Design

Shimei Lee
7 min readApr 15, 2023
Inclusive Design

I was given an unexpected task recently: to change the content of the visual design to reflect the client’s research background in social equity. In my past projects, most of the stakeholders didn’t really spend time on this aspect. I was usually the person who took the initiative to improve the inclusiveness of the design within a limited time. This is the first time since I started working that the client proposed this idea on their own initiative. Since this task mainly involved improving the visual design rather than the design of the UI interface, I could focus on pure visual design activities. So, I searched around the website for inspiration and found many design methods and resources for inclusive design. I wanted to record and share them here. If you’re also working on improving the inclusivity of visual graphic design, this information may be useful to you too!

Examples of the inclusive visual design

The few examples I’ve provided below — Airbnb, Asian, and Spotify — are mainly meant to make the expression of characters more inclusive, which happens to be related to my current task. I believe that reading these articles isn’t just a way to understand the designer’s practice but can also be shared with the client as discussion materials for related design strategies. Since…

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Shimei Lee

英國愛丁堡大學博士畢業 (經驗設計領域) ,曾從事網站設計及數學媒體設計教學,目前定居蘇格蘭,專注於 UX、UI、QA 及產品設計